Xbox becomes the official gaming partner of the French Football Federation. The first two joint campaigns for 2022 are already planned.
While Sony comes up with the subscription revolution for PlayStation Plus, Microsoft announces a cooperation between Xbox and the French Football Federation (FFF). The brand will thus become the official and global gaming partner of both the men’s and women’s national teams of the “Equipe Tricolore”.
In the announcement, Microsoft highlights the parallels: “The French Football Federation is a remarkable organisation that has shown the same will and ambition as Xbox to bring fans and players together with a shared passion, while respecting their differences. “
Xbox as a “world-renowned and innovative brand “
Francois Vasseur, Director of Marketing and Economic Development at the French Football Federation, on the other hand, emphasised Xbox’s status as a “world-renowned and innovative brand”. This shares its own fundamental values such as “diversity and inclusion, as well as gaming and its universal accessibility”.
To underline these words, the first two promotions for the rest of 2022 have already been announced. At “Xbox FC”, amateur clubs will be equipped with “newly designed facilities, dedicated gaming labs and new Xbox as well as FFF equipment” together with PSG player Sakina Karchaoui.
At the “Xbox Day” on 21 May, Xbox and FFF will offer “a behind-the-scenes look at Clairefontaine, the eCup FFF finals, gaming workshops and tournaments in the stadium”. The event will be accompanied by Karchaoui’s PSG colleague Kadidiatou Diani and streamer Domingo. Incidentally, Xbox has also announced a similar cooperation with the English FA in August 2021.
