LeBron James has weighed in on the ‘face of the NBA’ discussion, questioning the expectations and pressure behind the title. In an open statement, he talked about the constant criticism of players and the responsibility that comes with his role.
The Los Angeles Lakers superstar criticized the dynamic behind this discussion and questioned why anyone should aspire to this status at all. “Why would you want that when everyone covering our game is constantly picking on players?” James said in a lengthy statement on X. He made it clear that he never consciously applied for this role, but that he has taken the responsibility seriously over the years: “I’ve always understood that being a role model is part of my responsibility – not just in Ohio, but worldwide.”
James went on to explain that reporting has changed a lot in recent years and that many discussions around players tend to generate negative headlines rather than highlighting the beauty of the game. “It’s not about one player or one show, it’s about the culture of basketball – the greatest game in the world,” the four-time MVP emphasized. ‘Basketball has never been better. We have so many incredible young stars from around the world, and that’s what we should be talking about.’
NBA: LeBron praises OKC and Cavs – shows understanding for Edwards
LeBron also highlighted the performances of teams like Oklahoma City and Cleveland, who impressed with completely different playing styles this season. “Let’s talk about how good OKC and the Cavs are and why they’re playing so well. If a player is not performing, we can discuss that, but not in a way that sounds final. It’s about following a player’s journey, not just criticizing them,” the 40-year-old continued.
James also talked about the challenges that come with the media attention. He also expressed understanding for Anthony Edwards, who had recently expressed skepticism about the role of “face of the league.” “I understand, Ant, it’s a strange energy that comes with that status,” James said.
Averaging 24.7 points, 7.8 rebounds and 8.7 assists per game, James is still playing at a high level at 39 years of age. The Lakers are currently fourth in the Western Conference with a 37-21 record and have developed one of the most exciting dynamics in the league with Doncic at their side. Despite all the discussions about his position in the NBA, one thing is clear: LeBron James remains one of the most influential players of his generation.
