FC Bayern München and Konami have already been working together for three years within the framework of eFootball/PES. A partnership that will now be continued “in the long term”
In Germany, no other club stands for success and charisma like FC Bayern Munich. In the past season, the Munich team won the German championship for the tenth time in a row and is also doing well on the virtual pitch: the three-man team of the record champion finished the eFootball Championship Pro in second place, with only AS Monaco narrowly beating the Spanish eSportsmen in the service of the South Germans.
Arena and legends remain exclusive
So Bayern and eFootball go together – and not only on a sporting level. Because FC Bayern has already been a partner of eFootball developer Konami since 2019, which means it has exclusive rights to the Allianz Arena but also special legends of the traditional club.
This partnership will now be extended “in the long term”, as the club and developer announced on Wednesday.
Andreas Jung, FC Bayern’s marketing director, attached “great importance” to the partnership with the Japanese company and stressed first and foremost the relevance for his employer’s supporters: “We love football, and this cooperation offers the optimal opportunity to play the game virtually with our fans all over the world and to connect everyone with each other in this way. “
A venture that has already succeeded in the past three years: “Konami means ‘small wave’ – and we have already been able to create a big wave together in the first years of our partnership. We want to continue surfing on it. We are looking forward to the future,” Jung continued.
“Many opportunities” and “exciting activations “
Naoki Morita, European President of Konami Digital Entertainment B.V. was also excited about the extension of the cooperation with FCB: “We are pleased to extend our partnership with FC Bayern. The cooperation with one of the biggest football clubs in the world offers Konami and also the club many opportunities.”
What these opportunities are, the two parties did not want to reveal yet. However, Morita did make one telling promise: “We can’t wait to continue producing many exciting and thrilling activations with FC Bayern for the fans in the years to come. “
