At the beginning of June, Juventus’ shares were worth €0.62. Their value has soared over the last few months and they’re now peaking at €1.47 per share. Over the last month only, Juventus’ shares on the Italian stock market have risen by 62%, all because of “The Ronaldo effect”.
Cristiano Ronaldo joined Juventus for €100 million over the summer, a move which seemed ridiculous when first reported but turned into reality a few weeks later. Speculations about his arrival already initiated an upward movement in Juve’s shares. Andrea Agnelli, the club’s owner traveled to Ronaldo’s vacation spot in Greece to seal the deal. That’s how important he realized it was. Once the transfer was made official, Juventus’ shares surged to an unprecedented level.
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“The Ronaldo effect”
The Old Lady immediately became one of the favorites to win the Champions League but more importantly, the team’s marketability rose significantly. Ronaldo is one of the most popular athletes on the planet. He has a huge following on social media, so even people who don’t know much about football heard the name Juventus and learned what it meant. After announcing the signing, Juventus gained over 1.5 million new followers on social media in just over a day. Over 520,000 jerseys were sold in the first 24 hours of their release and the entire inventory of Cristiano Ronaldo home shirts for the 2018/19 season disappeared from the shelves within a month.
As a result, the Juventus brand has reached new heights, as The Bianconeri’s value has sky-rocketed in recent months. The value of their stocks has risen by 86% since the beginning of the year. At this pace, Juventus could pay off the €100 million that they invested in Ronaldo within a year, depending on how the season progresses. So those who protested his arrival might be having second thoughts right now.
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Sami Khedira extends Juventus contract
In other Juve news, German international Sami Khedira signed a two-year contract extension with the club which will keep him with the Italian champions until 2021.
“Since my first day I’ve had a special feeling and it quickly felt like home here. I’m very proud to be a part of the great history of the club and of the Juventus family.”
