Formula 1 has landed a new partner in Chinese company Lenovo, which is to become the title sponsor of two Grands Prix, among other things
Formula 1 has announced a new global partner in technology giant Lenovo, which will also become the title sponsor of two Grands Prix from the 2025 season – presumably including the Japanese Grand Prix. In addition, sub-brand Motorola will support the premier class as a global smartphone partner
This Thursday’s announcement also states that Lenovo will “provide Formula 1 with cutting-edge technology devices, solutions and services” to “support the delivery of the Grands Prix at the track and remotely”.
“I am delighted that Lenovo will become a global partner of Formula 1,” said Formula 1 boss Stefano Domenicali. “Since joining the sport, Lenovo’s creativity and passion for technology and innovation has supported Formula 1’s ambition to create more once-in-a-lifetime moments for fans.”
“Today marks a new chapter in a partnership that can only get stronger. I look forward to continuing our work with Lenovo and leveraging our shared commitment to precision, innovation and sustainability to ensure that Formula 1 remains the most technologically advanced sport in the world for years to come,” said the Italian.
The collaboration between Formula 1 and the Chinese company will also extend to technology areas such as artificial intelligence and virtual reality, as well as greater sustainability.
“We are very excited to take our partnership to the next level and become a global partner of Formula 1,” said Yang Yuanqing, Chairman and Chief Executive of Lenovo.
“Together, we are not only shaping the future of technology and motorsport, but also ensuring that cutting-edge technological advancements benefit everyone and create unforgettable experiences wherever they are in the world.”
Yesterday, Wednesday, the Spanish bank Santander was announced as the new Formula 1 partner, whose sponsorship agreement with Ferrari will expire at the end of the season
