Three top clubs continue to fight for a Super League. Help is now also to come from a German manager
The agency “A22 Sports Management” is not yet known to many football fans, but it is working to fundamentally change the football landscape. According to its own statement, the company was founded “to accompany and support the establishment of the European Super League”.
On Wednesday, “A22 Sports Management” announced that Bernd Reichart is the new managing director. After the first attempt by several top European clubs to found a Super League independent of UEFA, which failed miserably in April 2021, the 48-year-old is to pave the way for a “Super League 2.0”.
Real, Barça and Juventus “asking the right questions “
In his new position, he will “start a comprehensive dialogue with the different stakeholders in football, including clubs, players, coaches, fans and policy makers”, the agency’s statement said. “The aim is to launch the development of a sustainable sporting model for European club competitions that reflects the long-term interests of fans and the whole football community.”
Reichart, who worked for RTL from 2013 until the end of 2021, where he was most recently CEO of RTL Mediengruppe Deutschland, is certain that “the football we all love will benefit if we engage together in an honest and open dialogue – free of constraints – about a better future through serious reform”.
With Real Madrid, FC Barcelona and Juventus Turin, only a trio of the then twelve founding Super League clubs have not abandoned the original idea and are currently challenging UEFA’s monopoly in the European Court of Justice. “The presidents of Real Madrid and FC Barcelona, as well as the chairman of Juventus Turin, have only recently publicly described their view of the problems facing our sport. I am convinced that they are asking the right questions,” said Reichart.
Reichart wants to fix “weak points”: “There must be open competition “
The new competitor of Real, Barça and Juve envisages a competition that is “more attractive, more entertaining, more exciting, fairer and more economical”, as he told Bild. The Super League designed a year and a half ago, against which numerous fans had successfully protested massively, had had “clear weak points”. “There must be an open competition with sporting qualifications such as promotion and relegation,” Reichart believes. “Every European club must be able to qualify – from Legia Warsaw to Union Berlin to Real Madrid. “
