Borussia Dortmund is entering into a sponsorship partnership with the arms manufacturer Rheinmetall. The official announcement is to be made on Wednesday
The “turning point” that German Chancellor Olaf Scholz called for after the Russian war of aggression in Ukraine has now also arrived in German soccer: The Düsseldorf-based armaments company Rheinmetall is to become a sponsor of Borussia Dortmund, as exclusively reported by the Handelsblatt on Tuesday.
Contract for three years
The company, which is listed on the DAX and employs almost 30,000 people, will become a Champions Partner – meaning that it will be present on the perimeter boards, among other things, but not on the Bundesliga club’s jerseys. The partnership, which is to be officially announced on Wednesday, is initially set to run for three years and will bring BVB a high single-digit million sum per contract year.
In addition, Borussia Dortmund will consult with business, society and its own supporters to determine whether the Group fits in with its values. It was only in November 2022 that the club adopted a code of core values, which states the following: “We will always be committed to social success. By this we mean a club life and a society without racism, anti-Semitism, LGBTI+ hostility, sexism, violence and discrimination. “
After consultations: Decision in favor of Rheinmetall
In view of the changed world situation since Russia’s invasion of Ukraine in February 2022, the answer after the internal and external consultations was positive, as the protection of a democracy also includes a robust defense
