FC Barcelona will work with a new main sponsor from the summer: The Catalans announced on Tuesday evening that music streaming service Spotify is to follow Rakuten.
The agreement will be valid from the 2022/23 season and will run for four years. From the summer onwards, both the men’s and women’s teams will sport the lettering of the audio streaming market leader. In addition, a full training kit will also be designed – but only for three years.
“We are very proud to announce this groundbreaking collaboration with a world-renowned brand like Spotify,” said Barça president Joan Laporta. He said the agreement would allow “entertainment and football to be combined while reaching more people around the world.”
The Catalans’ board of directors has already approved the collaboration. However, the positive vote of the members must still be obtained. This is to be done at an extraordinary general meeting scheduled for 3 April.
Will the Camp Nou soon also bear the name of the new main sponsor?
The club, which has been in financial turmoil in recent years, will be delighted with the deal with Spotify – even though neither the Catalans nor the Swedish company released any figures about the contract. According to Spanish media reports, the collaboration will bring Barcelona between 65 and 70 million euros per season.
However, one component of the agreement could cause a stir among the members: According to the agreement, the stadium will officially bear the name of the new main sponsor from the summer of 2022 and will then be called ‘Spotify Camp Nou’.
