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Luxury madness in Kitzbühel

At the tennis tournament in Kitzbühel, the organizers don’t use an ordinary water sprayer to water the court

Typical Kitzbühel? The ATP Tour is currently making a stop in the Austrian luxury resort. The organizers there probably didn’t want to water the clay court with a conventional water hose, but wanted to remind everyone of the resort’s sophisticated image even with this standard procedure.

Where an ordinary water hose has a sprayer attached to the end, clever marketing specialists have come up with an advertising alternative

The water is distributed on the pitch using an installed champagne bottle. As a video from Sky shows, a champagne bottle is attached to the water hose from which the water flows.

A curious method that probably doesn’t suit any location as well as Kitzbühel

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