Konami and the French football federation, the French Football Federation (FFF) are entering into a multi-year partnership. This is to provide “elements inside and outside the eFootball series. “
As Konami announced in a statement, the partnership will “include many different advertising, image and activation rights”. The eFootball publisher will become the official “video game partner of the French national team”. In addition to branding and media rights, “FFF will also be integrated into a series of eSports events with other licensed national federations.”
“Partnering with the national federation of a football-mad nation like France is great, but also the fact that it is a team with such a significant football history and prestige is of great importance to us, commented Naoki Morita, President of Konami Digital Entertainment B.V.
“to reach a wider global audience “
François Vasseur, Managing Director at the French Football Federation, added: “We share the same ambition to innovate and to offer the best experiences and matches to fans of football and games. Konami’s global presence will allow the French national team to reach a wider global audience and their expertise is a great opportunity to accelerate the growth of French eSports.”
Following the launch of version 1.0.0, Konami already secured the licences of Inter as well as AC Milan. The first major title in eSports under the eFootball 2022 umbrella was secured by AS Monaco. The Monegasques triumphed over FC Bayern Munich in the eFootball Championship Pro.
